The Dog Bowl

Dear Prospective Franchisee,

Three words sum up the leadership goals of The Dog Bowl Franchise Systems: Expansion, Quality and  Service. I am proud to present you with this opportunity to join our timely franchise concept.

At The Dog Bowl, we literally “Think Outside the Bag” when it comes to providing the finest, chemical and preservative free fresh food for our customers’ pets. Our business is successful because we share our experience and knowledge from years of research with our customers, and we offer products that provide the very best possible nutrition for their pets. Our top quality pet products and exceptional products and services are delivered to our customers in a timely manner and at a price that represents best-in-business value.

Should you qualify for a franchise, The Dog Bowl will commit the following resources to your new business:

• Use of The Dog Bowl trademarked name and logo
• Use of the exclusively trademarked “Think Outside of the Bag” tagline
• Use of The Dog Bowl developed trade dress
• Full equipment and fixtures package
• Territory presence on The Dog Bowl national website
• Access to and use of proprietary software programs for assistance in territory management
• Full construction guidance and sales techniques
• Assistance with office location selection using our territory selection criteria and our company experience
• Up to eight days of training (as required) to cover every aspect of territory management
• Opening representative to assist with the Grand Opening of your territory for up to 4 days
• Complete Operations and Employee Manuals
• The Dog Bowl customized packaging materials, containers, etc.
• Vendors and suppliers of all required pet food and products

We have come to understand that the success of this concept involves the art of providing the very best,  high quality natural nutrition and products for our customers’ dogs and cats along with superior customer service. We take great pride in presenting you with a concept that has proven to do just that.

Please take the time to review the enclosed information and complete the Request for Consideration Form. If you qualify and mutual interest develops, we will present you with our Franchise Disclosure Document and Franchise Application. We greatly appreciate your interest and hope you will find The Dog Bowl to be an exciting business opportunity. We look forward to the possibility of your joining our successful franchise family.

Yours very truly,

Jacqueline S. Riley, President